Author Archives: Tom Raftery

Tom Raftery is a blogger, podcaster, speaker and social media consultant

Climate change threatening Ireland’s 40 shades of green?

Ireland is famous for its picturesque green landscapes. However, climatologists think that our beautiful landscape may be under serious threat if the world continues to be profligate in its carbon emissions.

According to the recently released Changing Shades of Green report (1.8mb pdf)
Ireland’s rich, green scenery may fade to brown, its potato crop may again whither, […]

Microsoft making data centres more efficient?

Technology Review published an interesting article the other day on some of the innovations Microsoft is rolling out to save energy in its data centres.
Microsoft Research’s Networked Embedded Computing group have developed small sensors sensitive to heat and humidity. The sensors are web-enabled and can be networked and made compatible with Web services.
In Microsoft’s case, […]

Two birds with one stone?

We all know that the increase in atmospheric CO2 is affecting the planet’s climate. We also are all painfully aware that if we somehow stopped injecting CO2 into the air today that the climate would still continue to be affected for decades to come by the levels of CO2 already there.
And yet we discuss reducing […]

Green IT Presentation

I gave a talk the other day for the it@cork Green IT event where I went through some of the innovations we rolled out in the design of the Cork Internet eXchange (CIX) data centre to make it a hyper energy-efficient data center.
This is the slide deck I used - I will go through […]

Win the oil endgame

Amory Lovins is the is Chairman and Chief Scientist of the Rocky Mountain Institute and he is also the author and co-author of many books on renewable energy and energy efficiency. His most recent publication is called Winning the Oil Endgame is is available as a free download.
There are some fascinating quotes attributed to […]

Intel saving $1.8bn by ‘going green’!

While many people tend to see ‘going green’ as a fad, and one which will cost time and money, in fact, the opposite generally holds true. Being green is all about reducing waste and being more efficient. Typically this leads to reduced expenditure and cost savings.
In this video, Brently Davis, Intel IT Data Center Efficiency […]

Hello world!

Hi all, my name is Tom Raftery.
I have been blogging about tech-related stuff for several years now but recently because I am doing a lot of work in the ‘Green IT’ area, I decided to start a blog more focussed on this area.
If you read this blog, bear with me, I am far from […]